According to Sensor Tower estimates, during Pokemon Go Fest 2020, players spent  $8.9 million on July 25 and $8.6 million on July 25 (thanks, GI.biz). The $8.9 million spent on Saturday, July 25 was the most spent on a single day since July 29, 2016, when players spent $13.3 million. The boost during this time can be attributed to ticket prices. In order to participate in Pokemon G0 Fest 2020, you would have needed need to purchase a $14.99 ticket. Pokemon Go has earned $539 million this year, bringing its lifetime total to almost t $3.7 billion.